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the red in your yoghurt: the numbers

the red in your yoghurt · cochineal and lac

the red in strawberry yoghurt, lipstick and campari was, until recently, crushed beetles: about 70,000 cochineal insects for a pound of dye. the shine on apples and jelly beans is shellac, from the lac bug.

method FDA regulations on carmine; Reisenman 2015 on cochineal yield.

live. this is the channel itself. embed it anywhere:
<iframe src="https://thetoll.earth/?channel=the%20red%20in%20your%20yoghurt" width="100%" height="520" style="border:1px solid #D9DDDB" title="the toll · the red in your yoghurt"></iframe>
or the whole broadcast, every channel, the same for everyone:
<iframe src="https://thetoll.earth/?embed=1" width="100%" height="520" style="border:1px solid #D9DDDB" title="the toll · on now, everywhere"></iframe>

how this number is built

method
FDA regulations on carmine; Reisenman 2015 on cochineal yield.
range
70,000 insects per pound is the standard figure
confidence
count
weakness
many brands have switched to plant reds; 'until recently' is doing work.
dispute
dispute LGR-105 · corrections are credited
data
channels.json (sign-in) · full entry · CC BY 4.0
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